What makes a website effective?

Wonder if your website is really working for you?  For many organizations the primary problem is that your website was built in a static format and updating it is a hassle or done at great expense. You likely don't have the time or an easy method to keep up with needed  changes or have a tracking mechanism to review results. 

The real benefits of changing to a more dynamic website management system are clear.  You should be able to:

• Increase your rate of conversion.  Visitors who come to your dynamic website will see your most current compelling messages reaching out to segmented audiences. 
• Speed up the marketing and sales cycles.  Visitors use the web to research and educate themselves before they purchase or choose.  If your website doesn't give enough details or is apparent the information is outdated, prospects can easily move on to someone else. 
• Be more efficient.  With CentralPoint Systems content management, you can create, post, link, email and distribute new collateral quickly and easily. 
  

Custom Web Design

Our approach to website design is finding the right balance between great design, usability, and easy maintenance.  It involves engaging our clients in a narrative survey to boil down the essence of the message and personality of a desired “new look and feel”. Special attention is paid to ferreting out differences in visitor groups and visitor goals in using the site.  Usability and simple navigation are important parts of the overall design process.  Where several sites are involved we focus on a design flow to effectively communicate the relationship allowing distinction for each individual site.

CentralPoint provides design services including original graphic design, logo creation and flash presentations.  We are often asked to create a web design that matches an organizations current print collateral or logo design.  Additionally, we will work with outside designers if our client has a particular graphic designer they would like to use.  

Marketing Consulting

CentralPoint Systems provides marketing consulting to its clients in a variety of ways.  Some clients set up quarterly goals following implementation of their website and structure methods for designing and monitoring web statistical reports and assistance on integrating and effectively using new web tools.  For others, we may investigate the use of new Web 2.0 options in their specific markets.  And others request our expertise on using the web to reach new audiences.  Whatever your marketing goals or initiatives are, CentralPoint can help you use the web more effectively.